Bojan Zidov
About Candidate
With a proven track record of driving sales growth , developming high-performing teams and exceeding revenue targets . I am confident in my ability to contribute effectively to your organization.
More than 20 years of leadership experiance in FMCG industry , ready for new challenges.
Ø Achieved a significant year-over-year sales increase of 16.24%, which was 3.2% above the targeted budget projections
Ø Developed and led a specialized sales training program, enhancing sales effectiveness and contributing to an increase in regional sales.
Ø Increased distributor sales volume in Serbia from 494 tons to 779 tons.
Ø Achieved a sales volume of 424 tons in 2022, up from 296 tons in 2021 in Kosovo.
Ø Exceeded sales goals in Serbia by 30%, showcasing the ability to strategically boost market share and revenue in established territories.
Ø Surpassed sales objectives in Bosnia with a 36% increase, demonstrating effective market engagement and growth strategies.
Ø Achieved a significant sales increase of 128% in FYRM, reflecting exceptional market penetration and sales execution.
Ø Led a team to open 1,500 new points of sale within a single year, significantly expanding market presence.
Ø Grew private label product sales from €200,000 to €3.6 million over a five-year period, demonstrating sustained growth and market penetration.
Ø Enhanced employee productivity by increasing the turnover per employee from €200,000 to €900,000 from 2011 to 2016, reflecting strong leadership and improved operational efficiency.
Ø Spearheaded a significant growth in total sales, achieving an 18% increase in 2007 over the previous year, underscoring strong strategic and leadership skills.
Ø Drove a robust 38% increase in total sales in 2006 compared to 2005, demonstrating effective market penetration and sales tactics.
Ø Catalyzed a remarkable 90% surge in sales in 2005 from the year prior, reflecting exceptional performance in developing and expanding market share.
Education
Work & Experience
Serbian leader in HORECA distribution. Portfolio includes the best selection of quality cheeses , premium coffee, rich selection of wines and a premium range of Italian products as well as other authentic cuisines. It is the fastest growing company in the supply segment of the HORECA sector. Sales Director - Serbia Belgrade, Serbia Drove sales growth and market expansion through the establishment of new sales points and led strategic initiatives for operational efficiency improvements. Also responsible for creating and implementing a sales training program targeted at the HORECA sector. • Achieved a significant year-over-year sales increase of 16.24%, which was 3.2% above the targeted budget projections. • Developed and led a specialized sales training program for the HORECA sector, enhancing sales effectiveness and contributing to an increase in regional sales.
The SHP Group (Slovak Hygienic Paper Group) is a multinational company consisting of group of production and business companies operating in the cellulose-paper industry. The SHP Group is one of the largest producers of hygienic papers in the Central and South-Eastern Europe. Regional Sales Manager - Serbia, North Macedonia, Montenegro Bratislava, Slovakia Lead and synchronized efforts across various regional teams to align with corporate strategies and achieve specific regional objectives. Responsibilities included tailoring business strategies to local market needs, enhancing operational effectiveness, and ensuring the seamless execution of sales and marketing tactics to maximize regional performance and competitive positioning. • Effectively coordinated with regional teams to ensure objectives were not only met but also exceeded. fostering enhanced collaboration and alignment across multiple regions. • Increased distributor sales volume in Serbia from 494 tons to 779 tons. • Achieved a sales volume of 424 tons in 2022, up from 296 tons in 2021 in Kosovo. • Maintained the number one market share position in Montenegro. • Successfully negotiated with LIDL Serbia to include 4 SKUs in their private label assortment.
The SHP Group (Slovak Hygienic Paper Group) is a multinational company consisting of group of production and business companies operating in the cellulose-paper industry. The SHP Group is one of the largest producers of hygienic papers in the Central and South-Eastern Europe. Regional Sales Manager - Serbia, North Macedonia, Montenegro Bratislava, Slovakia Lead and synchronized efforts across various regional teams to align with corporate strategies and achieve specific regional objectives. Responsibilities included tailoring business strategies to local market needs, enhancing operational effectiveness, and ensuring the seamless execution of sales and marketing tactics to maximize regional performance and competitive positioning. • Effectively coordinated with regional teams to ensure objectives were not only met but also exceeded. fostering enhanced collaboration and alignment across multiple regions. • Increased distributor sales volume in Serbia from 494 tons to 779 tons. • Achieved a sales volume of 424 tons in 2022, up from 296 tons in 2021 in Kosovo. • Maintained the number one market share position in Montenegro. • Successfully negotiated with LIDL Serbia to include 4 SKUs in their private label assortment.
A commercial consulting firm deeply rooted in the consumer goods industry. With a strong focus on elevating the sales performance of its business partners, the agency leverages its expertise to provide tailored strategies and solutions. Chief Commercial Officer Southeast Europe The role encompasses leading strategic initiatives for market development and expansion across various brands internationally. Key responsibilities include spearheading the opening of new markets to maximize product distribution and sales, conducting detailed market research for strategic brand positioning, managing relationships with distributors to drive sales growth, and executing robust market entry strategies for brand expansion in new territories, ensuring successful penetration and increased visibility. • Successfully opened four new markets for TESLA Batteries, showcasing strategic market development and penetration skills, resulting in a 25% increase in regional sales. • Conducted comprehensive market research across ten markets for CG GROUP’s brand WAI WAI, enhancing brand positioning and contributing to a 15% growth in market share. • Achieved a 30% increase in sales with a new distributor in North Macedonia for the STILL brand, demonstrating effective distributor management and sales growth strategies. • Expanded the presence of the brand KOLIBA into two new markets, Serbia, and Bosnia & Herzegovina, increasing brand visibility and achieving a 20% rise in sales volumes in these regions.
